It was an extraordinary year for DSF as the festival celebrated its 15th anniversary in elegant fashion. Millions of dirhams were given away. Thousands attended events throughout the Emirate. Hundreds of events were going on during the festival, and O2 was the agency standing proudly behind several of the largest festivals of the season.

The DSF Jumeirah Beach Residence ads were a huge success, and thousands of onlookers also saw the advertisements used for the campaign in Al Rigga. O2 was also a part of the weekly Carnival series including the incredibly popular ‘Creations’ fashion event, which this year was rebranded at Dubai Mall by O2. Getting back to our childhood roots, the Ben 10 “Power of the Omnitrix Show” brought out the inner cartoon within us all, and additional advertisements were done for the Khor Dubai events. Rounding things out with the Little Big Club concert, it was a whirlwind season of events for O2MC. See everyone next year!