The O2PR Dubai team has had plenty of experience working with healthcare clients in the past. From industry exhibitions to product releases, the agency has a solid understanding of the healthcare market and the challenges faced by customers and operators alike. Al Rahba Hospital is not a new player in the healthcare market, although having never had a marketing plan or PR strategy, the organization realized that a lot of work needed to be done to elevate the facility to its fullest potential.

Enter in O2PR. Through a series of proposals and pitches, O2PR was identified as the agency best suited to build the Al Rahba brand from the ground up. The agency will serve as a close consultant to the hospital as it develops a short, mid and long-term marketing plan, bringing out the exceptional characteristics of Al Rahba that until this point have gone largely unnoticed by the Abu Dhabi community. With a final contract put in place this March, the team is excited to be Al Rahba’s new partner in health.