For those of you who missed the Value Branding seminar, I have taken the liberty of sending you my notes for your enlightenment.  Please note that they are not 100% comprehensive.
Enjoy!

Value Branding

Price is linear (quantitative), value is not (qualitative)
You cannot necessarily assign a price to quality

Decreasing price may erode brand image.  It may make them look cheap, undesirable.  Sometimes, it’s better to focus on value.

“Price is what you pay, value is what you get”
Waren Buffet

Ex:
Bunnings
hardware warehouse business, low prices, position themselves as a ‘do-it-yourself company’ (make customers believe they can do it themselves).  more…