hi everyone. i came across this site. it is useful to see how other countries in the GCC approach their nation positioning. watch the ad. we might need to refer to it in pitches to come.

http://www.experienceqatar.com/templates/photos.php?id=171

http://www.brandchannel.com/start1.asp?fa_id=456

hi everyone

i am across this interesting article about israel’s branding attempts in shifting the way israel is perceived internationally. it demonstrates how branding an idea, can  affect the way people think.